The strategic Risk and Partnerships hires will build on Plooto's 2023 momentum and supercharge market expansion in 2024 to further support growing businesses
Plooto, a leading payment automation solution for small-to-midsize businesses (SMBs), welcomes fintech leaders Carol Haverty and Esther Krabbe Silveira to its executive team. Bringing extensive experience with major financial services companies, they join Tamar Kassoff, previously of Varo Bank, who was hired earlier this year as VP of Growth Marketing. Together, they contribute to Plooto's ongoing commitment to customer-centric product innovation and market expansion.
Having recently been awarded with Deloitte’s Technology Fast 500™ and Technology Fast 50™ designations for a staggering 3-year 433% growth rate, Plooto plans to invest in go-to-market expansion, scaling operations, strategic partnerships, and growing its team of talented innovators to support thousands of additional businesses in 2024.
Carol Haverty joins Plooto as VP of Partnerships with over fifteen years of big tech and fintech experience at companies including eBay, PayPal, and most recently Xero, where she led North American partnerships. Carol’s extensive knowledge of the fintech partnerships landscape is poised to propel Plooto to new heights in the rapidly evolving payments industry as they expand their ecosystem to help more businesses gain control of their cash management.
“I’m thrilled to join a team delivering an all-in-one accounts payable and receivable platform to SMBs who have been forced to maintain antiquated systems or pay exorbitant fees for the technology until now,” says Carol Haverty. “From my personal experience, Plooto has long been a partner of choice for Xero users looking to streamline their payments workflows. We are just at the beginning of what’s possible when it comes to providing more control over cash management so that growing businesses have the power to reach their goals. I’m excited to play a role in the crucial task of connecting best-in-class operations systems so that finance teams are equipped to drive their companies forward.”
Esther Krabbe Silveira, assuming the role of VP of Risk, boasts an impressive track record, coming from Xoom, a PayPal service. With fraud posing an ever-increasing threat to businesses’ survival, Esther will be instrumental in managing risk end-to-end without sacrificing customer experience, ensuring businesses have the confidence to scale their payment workflows securely.
“I’m incredibly excited to join Plooto having seen firsthand how the platform fills the need for an accessible, single payment automation solution for SMBs. The company’s commitment to delivering fast, seamless payment workflows for growing businesses with world-class security is clear from the top down,” says Esther Krabbe Silveira. “SMBs need financial operations technology to scale without worrying about end-to-end data protection, and that’s what we’re providing to them.”
Plooto's Co-Founder and CEO, Hamed Abbasi, shared his confidence in the latest additions to the leadership team, stating, "We are thrilled to welcome Carol and Esther to the Plooto team, alongside Tamar and our other incredible leaders. Their industry acumen and proven leadership skills will play a pivotal role in advancing our mission to build the financial engine powering companies shaping the future. We pride ourselves on providing growing businesses with the best solution to manage their cash and Carol, Esther and Tamar have truly underlined that standard.”
Plooto, founded in Toronto, Ontario in 2015 serves over 10,000 companies across North America and continues to experience exponential growth as businesses worldwide seek efficiency and support for complex payment workflows. The appointment of Carol Haverty, Esther Krabbe Silveira, and Tamar Kassoff reinforces Plooto's dedication to making financial growth attainable for all businesses through continuous, customer-centric innovation of its solution.
Plooto partners with growing small-to-midsize businesses to give them complete control over their cash management. The all-in-one payment automation platform securely automates all payable and receivable workflows, offers extensive payment capabilities, and seamless integration with accounting software to automatically reconcile invoices. Founded in 2015 and headquartered in Toronto, Plooto serves over 10,000 North American businesses, and integrates with top accounting software platforms Quickbooks, Xero, and NetSuite. Simplifying complex processes at scale, Plooto is the financial engine businesses rely on to achieve their growth potential.