Treefrog is a digital transformation agency based in Newmarket, Canada, and offers several digital transformation services for clients, including web design and development, digital marketing, branding and design, mobile app development, and web application development. The company serves various clients from different areas, including B2C, B2B, not-for-profits, franchise, and retail.
Before Treefrog adopted Plooto as their accounts payable (AP) and accounts receivable (AR) solution, they used a credit card processing software almost exclusively to manage collections from recurring monthly payments to one-time payments.
This method created bottlenecks with a lack of visibility on the collections, timing, and assurance of the collections. Plus, the cost on top of every dollar collected was taken by the credit card processing software.
As AMLB CPAs and Consulting's client, Treefrog was introduced to Plooto, providing more integration and an easy-to-understand system with visibility on when the collection will occur, making the cash flow management easy.
Treefrog is now saving time and has escaped from different financial bottlenecks within the financial management process, as Plooto provides an auto reconciliation with popular accounting software, one being the software that Treefrog uses.
Additionally, Plooto offers various payment collection options besides credit cards allowing the company to save three percent on every dollar collected, which was a " game-changer" for the company. Furthermore, the entire finance team is now saving ample time managing payments and receivables with minimal effort and lag time.
“The features in general are very user-friendly,” Aamer Siddiqui, Chief Financial Officer at Treefrog, said. “One feature stands out to me is the list of current and future dated transactions. The connectivity between our accounting system also reduces the lag time of reconciliations.”
With Plooto, Treefrog is no longer facing lag times in handling their payments and collections with straightforward access to all their financial information in a user-friendly manner, making the essential job easy.
“Plooto's been playing an integral part in making sure we have a seamless experience for our clients and payments, as well as a cost-effective way for us to scale,” Aamer said.
Plooto, a cloud-based AP and AR solution, will continue to allow Treefrog to scale its business with confidence in cash flow.